The Pragmatic Framework™ helps define the scope of responsibility in product roles but it's a framework, not a process. And was never intended to be.
The framework is oriented by column: activities about the market in the first column, then a column for focus and business and planning and so on. But the columns are a common area of confusion. These are categories, not stages or phases. There’s an implication that you start at the left and work to the right when in fact these activities are not sequenced.
That's where the Quartz Open Framework™ comes in.
The Quartz Open Framework is a framework of methods
Methods such as design thinking and agile development fit under DESCRIBE and CREATE. Likewise, there are sales methods and marketing methods that drill down on DELIVER and CONNECT.
The seminars from Pragmatic map to sections of Quartz Open.
Mapping Pragmatic to Quartz Open Framework
Here’s how the 37 boxes from the Pragmatic Framework map to the phases of Quartz Open.
This gives you a more procedural way of applying the Pragmatic approach, starting from DISCOVER and going clockwise to CONNECT.
The Pragmatic framework helps identify the scope of work; the Quartz Open Framework helps sequence the work into logical phases. Add items unique to your organization and create your own product playbook.
Ultimately, our goal in product management is to systematically turn good ideas into successful products.
Become a member of the Quartz Open Framework initiative to download the Framework canvas.